Yihao Foodstuff

About Yihao Foodstuff

Guangdong Yihao Foodstuff Co., Ltd., established in 2004, is a significant player in China's food industry, focusing on quality meat production. The company was founded by Chen Sheng, a graduate of Peking University with a degree in economics, who brought a unique academic and business perspective to the agricultural sector. Before venturing into the food industry, Chen Sheng had a successful career in real estate and later founded the popular beverage brand, Tiandi No. 1. His journey into the pork business began in 2007 with the creation of the brand "Yihao No. 1 Local Pig" (壹号土猪), driven by the desire to offer high-quality, domestically bred pork in a market dominated by foreign breeds.

The company operates an integrated full-chain business model described as "company + base + farmer + chain store". This model encompasses everything from breeding and research, raising and production, to brand management and retail. Yihao Foodstuff specializes in native Chinese black pig breeds, which are known for their superior meat quality and taste, reminiscent of pork from before the 1980s. The pigs are raised for a longer period than conventional breeds and fed with traditional feed like sweet potato vines, corn, and rice bran, ensuring a premium product free from harmful residues. This meticulous approach to quality has allowed the company to position itself in the high-end pork market.

Yihao Foodstuff's primary product is its premium "Yihao No. 1 Local Pig" branded pork. The company has built a robust production and sales network, establishing its own breeding bases, and collaborating with farmers to whom they provide piglets, feed, and technical guidance. The products are then sold through a vast network of thousands of branded chain stores and counters in supermarkets across more than 30 major cities in China, including Beijing, Shanghai, Guangzhou, and Shenzhen. To cater to modern consumer habits, the company also has a presence on major e-commerce platforms like Tmall. Over the years, Yihao Foodstuff has expanded its product line to include chicken, eggs, and beef, further diversifying its offerings of high-quality food products.