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Yieldbot

Marketing · New York City, United States · Founded 2010

Yieldbot is a digital media technology company that has developed a platform to connect brands with the real-time intent of consumers. The company's main offering is an open advertising platform that leverages publisher site-level data to understand consumer intent. This allows for more targeted and effective advertising. Yieldbot's technology is utilized by both brands looking to advertise and publishers seeking to monetize their content. The company's business model revolves around providing a marketplace for real-time consumer intent within premium content. It employs header bidding media to connect brands with consumers who are actively demonstrating purchasing intent. This approach to digital advertising aims to deliver higher performance and better return on investment for advertisers, while also increasing the value of ad inventory for publishers. Yieldbot operates in the ad-tech and digital media sectors, serving a client base that includes both advertisers (brands) and content creators (publishers). By focusing on real-time data and consumer intent, the company positions itself as a more sophisticated alternative to traditional online advertising methods. Keywords: ad-tech, digital media, real-time bidding, consumer intent, header bidding, advertising platform, publisher monetization, brand advertising, data-driven advertising, online marketing