YIDONGEC

About YIDONGEC

YIDONGEC, also known as Madhouse Inc. (亿动广告传媒), is a subsidiary of the BlueFocus Media group. Founded in 2006, the company focuses on providing mobile advertising programmatic solutions to help clients optimize their mobile marketing investments and expand into overseas markets. The firm offers comprehensive, full-service e-commerce operational support, specializing in DTC (Direct-to-Consumer) independent sites, semi-closed-loop social media, and platform-based sites.

YIDONGEC delivers a one-stop integrated marketing solution for Chinese brands going global. Its services cover the entire marketing chain, including market insight, creative planning, media strategy, social media operations, influencer marketing, and IP collaboration. The company serves a diverse client base that includes gaming companies, mobile applications, and various brands, assisting them with brand building and user acquisition on a global scale. The business model is centered on providing professional and refined operational services that enhance traffic optimization and sales growth for its clients. This includes a strategic SaaS product, YiFanChuHai, which is a one-stop overseas marketing service platform designed to improve service capabilities and efficiency.