YesGo

About YesGo

Zhongming Jiaye (Shanghai) Information Technology Co., Ltd., operating under the brand YesGo, was established in 2012 by founder Xiao Tan. The company has positioned itself at the intersection of retail technology and digital media services, with a notable dual focus on unmanned retail solutions and motion capture services.

Initially gaining traction with its unmanned convenience store brand, “Xiao Ye Shou” (小野售), YesGo pioneered a new retail experience in the Chinese market. These stores allow customers to enter, select products, and complete their purchases without any human staff interaction. The underlying technology is a sophisticated integration of artificial intelligence, computer vision, biometric recognition, and mobile payment systems like Alipay and WeChat Pay, which track customer actions and automate the entire checkout process. After launching its own stores, the company expanded its business model from a purely consumer-facing (B2C) operation to also providing its comprehensive new retail systems to other businesses (B2B).

While deeply invested in the retail sector, the company is also listed in business directories as a provider of motion capture (mocap) services. This service is geared towards industries such as animation, film, and gaming, which require the conversion of human or object movements into digital data for creating realistic simulations and character animations. This suggests a strategic interest in the broader digital content creation market.

From a financial perspective, Zhongming Jiaye has demonstrated significant growth, securing multiple rounds of funding. This includes a major Series C funding round of 200 million RMB in March 2019, which brought the company's post-investment valuation to 2.7 billion RMB. This capital was intended to fuel its expansion in the artificial intelligence sector, reinforcing its technology-driven approach. However, some data sources indicate the business may have ceased operations or entered an 'out of business' status around July 2020, pointing to potential challenges in a competitive and rapidly evolving market.