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Yellowbird

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All-natural spicy pepper condiments made from real food ingredients, free of fillers and featuring a variety of flavors

San Marcos, United StatesFounded 2012eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2023
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Yellowbird and the history behind them.

About Yellowbird

Yellowbird is a company that specializes in producing all-natural, spicy pepper condiments. The company prides itself on using real food ingredients and avoiding fillers like sugars, ensuring a healthier alternative in the condiment market. Their product line includes a variety of hot sauces with distinct flavor profiles, such as Habanero, Ghost Pepper, and Blue Agave Sriracha, catering to a wide range of spice preferences. These sauces are known for their bold and inventive flavors, combining different hot peppers with unique ingredient pairings.

Yellowbird targets consumers who are looking for flavorful and healthy condiment options. Their products are sold through major retailers like Whole Foods and Amazon, indicating a strong presence in both the physical and online retail markets. The business model is focused on producing and selling high-quality, differentiated food products directly to consumers and through retail partnerships. The company generates revenue through the sale of its hot sauces and other branded merchandise.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
San Marcos, United States
Employees
33
Open positions
None listed
Dealroom signal
75.5/100
Industry
Food
Sector
eCommerce & Marketplaces
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Jul 2023 $13M $50M Undisclosed ↗
OtherOther financing Nov 2021 $0 — Trousdale Ventures ↗
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022 —
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Growth signals

Yellowbird website traffic

Latest recorded traffic for Yellowbird is 35K monthly website visits, up 40% over the last three months. Yellowbird's team grew 10% over the past year.

Latest monthly visits35K 3-month web change+40% 1-year team growth+10%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

5 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Elizabeth Street Ventures

Other known investors4 additional known investors

  • Trousdale Ventures
  • Brian Grigsby
  • Corsa Ventures
  • Fort Ventures
Team profiled 7 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Yellowbird on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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