Yellow Korner

About Yellow Korner

YellowKorner operates as a French publishing house for art photography, founded in 2006 with the mission to democratize the medium. The company was established by two childhood friends, Alexandre de Metz and Paul-Antoine Briat, both of whom were passionate about photography from a young age. De Metz, a graduate of ESSEC business school with a background in economics and law, was inspired by the accessibility of classical music festivals and sought to apply a similar model to art. His partner, Briat, shared this vision. Their core business model is based on a simple equation: instead of offering a few prints for thousands of euros, they produce larger, numbered limited editions to make prices more accessible to a wider audience. This strategy allows them to sell prints starting from around 50 euros up to several thousand for more exclusive formats.

The company generates revenue through direct sales of these limited-edition photographic prints via its extensive network of galleries and its e-commerce website. The business operates both company-owned galleries and a global network of franchised locations, which began in 2010. This multi-channel distribution model, combining physical retail with a strong online presence, has been a key factor in its growth and resilience. YellowKorner's clients range from new art enthusiasts and individual collectors to B2B clients seeking art for their spaces. The company has expanded significantly, with over 100 galleries in approximately 25 countries and a goal to reach 500 locations globally.

YellowKorner's product is high-quality, limited-edition art photography. All photographs are silver gelatin prints produced by their professional laboratory, Zeinberg, ensuring high standards. Each print is numbered, comes with a certificate of authenticity, and is produced under the supervision of the artist. The company offers a variety of sizes and custom framing finishes, such as an American box or mounting on aluminum. A key part of their process is a twelve-member artistic committee, overseen by the founders, which selects the photographers. This committee, with specialists in different photographic movements from 1880 to the present, identifies promising new talent and also curates works from established and historical photographers. This allows them to feature contemporary artists alongside major names like Man Ray and Yann Arthus-Bertrand, fostering a diverse and dynamic collection. In 2013, the company expanded its activities into China, joined by Arthur de Villepin.