Y
Yellow Digital Retailers
eCommerce & Marketplaces · Lilongwe, Malawi · Founded 2018
Digital platform empowering rural African households with life-changing products through a network of sales agents MoreLess
Yellow is a tech startup that leverages digital technology to improve the lives of rural African households. The company operates a digital platform called Ofeefee, which enables a distributed network of sales agents to deliver essential products and services to underserved communities. Yellow primarily serves rural households that lack access to basic utilities like electricity. By offering solar systems and other life-changing products on a pay-as-you-go basis, Yellow makes these essential services affordable and accessible. The business model revolves around partnering with top-tier manufacturers to ensure quality and reliability, while sales agents facilitate the distribution and payment collection. Yellow generates revenue through the sale of these products and the installment payments made by customers. The company is focused on driving growth through digital technology and innovative business models that prioritize people.
Keywords: digital platform, rural households, sales agents, solar systems, pay-as-you-go, underserved communities, essential services, quality products, revenue generation, Africa.
Company overview
Yellow Digital Retailers company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2018
- Headquarters
- Lilongwe, Malawi
- Employees
- 213
- Open positions
- 1
- Dealroom signal
- 58.0
Valuation & funding
Yellow Digital Retailers funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Aug 2026 | — | — | Convergence Partners | ↗ |
| LATE VC✓Equity / VC | Sep 2024 | $2M | $70M | Acumen | ↗ |
| SERIES B✓Equity / VC | Jun 2023 | $14M | $56M | Triple Jump · Convergence Partners · Platform Investment Partners | ↗ |
| SERIES B✓Equity / VC | Mar 2023 | — | — | Triple Jump | ↗ |
| DEBT✓Debt | Feb 2023 | $5M | — | Oikocredit | ↗ |
| DEBT✓Debt | Jun 2022 | Lion’s Head Global Partners | ↗ | ||
| DEBTDebt | Jul 2021 | Undisclosed | — | ||
| SERIES A✓Equity / VC | Sep 2020 | Platform Capital Investment Partners | — | ||
| EARLY VC✓Equity / VC | Nov 2019 | Undisclosed | — | ||
| GRANT✓Other financing | May 2019 | USAID East Africa Trade and Investment Hub | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $22M | 0% | 213 |
| 2025 | $22M | 0% | 214 |
| 2024 | $22M | 0% | 224 |
| 2023 | $22M | +75.6% | 174 |
| 2022 | $12M | +52.2% | 120 |
| 2021 | $8.1M | +188.6% | 75 |
| 2020 | $2.8M | — | 43 |
Growth signals
Yellow Digital Retailers website traffic
Latest recorded traffic for Yellow Digital Retailers is 8.3K monthly website visits, down 17% over the last three months. Yellow Digital Retailers's team declined 0.5% over the past year.
Hiring
Open positions at Yellow Digital Retailers
Current openings linked to this company in Dealroom.
Comparisons
Yellow Digital Retailers compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Omie & CieAll natural and organic food products, sourced from France, with a wide selection of items at competitive prices and a focus on reducing waste |
Montreuil, France | Operational | 22 | $18M | $66M |
 ReebeloRetail and consumer goods company |
San Mateo, United States | Operational | |||
 Hari & CoReducing our carbon footprint and eating more sustainably |
Lyon, France | Acquired | |||
 ZadaaThe world’s first marketplace to make selling and buying secondhand as simple as in an online store |
Helsinki, Finland | Acquired | |||
 TradesySell what you have. Buy what you crave. Repeat. |
Santa Monica, United States | Acquired | |||
 LetgoPlatform for buying and selling second hand goods |
Istanbul, Türkiye | Acquired | |||
 BoltMobility super-app for ride-hailing, micro-mobility, car rentals, food and grocery delivery 45 markets in Europe and Africa |
Tallinn, Estonia | Operational | |||
 FlixSmart and green mobility for everyone to experience the world |
Munich, Germany | Operational |
Talent graph
Yellow Digital Retailers's talent
Source: Dealroom Talent Intelligence.
Investors
10 investors on Yellow Digital Retailers's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Yellow Digital Retailers has talent and traffic
team presence
In the news
Latest news about Yellow Digital Retailers
Recent press, funding announcements, and product moves mentioning Yellow Digital Retailers — open to read from the original sources.
Market sentiment
What the market is saying about Yellow Digital Retailers
An AI-synthesized read of the highest-engagement posts about Yellow Digital Retailers on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Yellow Digital Retailers’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.