COMPANY PROFILE

Yellow

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PAYG solar home systems and smartphones for last-mile African households

Lilongwe, MalawiFounded 2018eCommerce & Marketplaces

Valuation $50–100M Last recorded · 2024

Revenue $10–50M Latest reported FY

Headcount 100–500 Current team size

Total funding $10–50M Disclosed equity funding

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About Yellow

Yellow (formerly Yellow Digital Retailers) is a Cape Town-based PAYG / pay-to-own asset financier that delivers solar home systems and smartphones to underserved households across Malawi, Zambia, Uganda, Rwanda, Madagascar, the Democratic Republic of Congo and Nigeria. Through its digital agent platform (Ofeefee) and AI-driven credit scoring, Yellow underwrites customers without formal credit history and has financed over one million customers, targeting 10 million by 2030. In August 2026 Yellow closed an undisclosed Series C led by Convergence Partners with participation from Susquehanna Sustainable Investments (SSI). Distinct from Yellow @ welcometoyellow.com (yellow_4) and other Yellow* shells.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2018
Headquarters: Lilongwe, Malawi
Employees: 213
Open positions: 1
Dealroom signal: 58.0/100
Industry: Home Living
Sector: eCommerce & Marketplaces, Climate Tech, horizontal marketplaces
Business model: Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn

Knowledge graph

News, research, reports and resources connected to this company by Dealroom

Funding history

10 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES C✓Equity / VC	Aug 2026	—	—	Convergence Partners	↗
LATE VC✓Equity / VC	Sep 2024	$2M	$70M	Acumen	↗

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Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Yellow website traffic

Latest recorded traffic for Yellow is 8.3K monthly website visits, down 17% over the last three months. Yellow's team declined 0.5% over the past year.

Latest monthly visits8.3K 3-month web change-17% 1-year team growth-0.5%

Monthly website visitsDec 2018–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Country LeadCape Town, South Africa, Southern Africa, Africa · Human Resources · Jul 27, 2026

1 distinct opening shownExplore hiring signals →

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