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Yello O2O
Provides services that are booked online and offered in the real world, focused on accommodation, healthcare, and payments
About Yello O2O
Established in 2014, Yello O2O operates from Seoul, South Korea, as a provider of online marketing services. The company functions as a key component of its parent entity, yellomobile.com, focusing on the Online-to-Offline (O2O) business strategy. This model is designed to draw potential customers from online channels, such as internet advertising and email marketing, and guide them toward making purchases in physical stores.
Yello O2O's strategic approach combines the broad reach of digital marketing with the tangible experience of brick-and-mortar retail. This allows businesses to expand their customer base beyond geographical limitations and enhance brand awareness. The core of the O2O model is to create a seamless customer journey, where online engagement translates directly into offline sales, thereby increasing foot traffic and improving customer loyalty.
The company's financial history includes a significant private equity funding round on December 23, 2016, where it raised $21 million. This investment was led by Q Capital Partners and also included DSC Investment, bringing the total number of institutional investors to two. As a late-stage company, Yello O2O is positioned within a competitive landscape of online marketing service providers.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Seoul, South Korea
- Open positions
- None listed
- Dealroom signal
- 19.0/100
- Industry
- Marketing, Enterprise Software
- Sector
- Marketing, Consulting Services
- Business model
- SaaS
- Client focus
- b2b
- Links
- Website
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Dec 2016 | $21M | $84M | Q Capital Partners | — |
Growth signals
Latest recorded traffic for Yello O2O is 150 monthly website visits, up 200% over the last three months.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Q Capital Partners
Other known investors1 additional known investor
DSC Investment
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Yello O2O on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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