Yee Coffee

About Yee Coffee

Yee Coffee is a Chinese company that provides freshly brewed coffee through a network of smart vending machines. Founded by Wang Jing, the company primarily targets university campuses and similar locations with high foot traffic, aiming to deliver a convenient and high-quality coffee experience anytime, anywhere.

The business model centers on deploying its in-house designed and produced coffee vending machines. These machines are engineered for lower production costs and feature technologies like image recognition for precise ingredient proportioning, with future developments planned for facial recognition payment systems and verbal communication to improve user interaction. Revenue is generated directly from the sales of coffee beverages through this automated retail network. To ensure quality and a stable supply chain, Yee Coffee operates a 5,000-acre coffee plantation in Yunnan and collaborates with established baking vendors for coffee roasting. Maintenance and operations are streamlined, with a single worker capable of servicing numerous machines daily in mature markets like Tsinghua Park.

In a significant strategic move, Yee Coffee acquired its German counterpart, Mattburg Coffee, in 2018 to consolidate its leadership position in the university market segment. This acquisition expanded its operational footprint across dozens of campuses. The company focuses on data collection from its machines to understand consumer preferences and optimize machine placement, ensuring profitability.