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Yay Lunch

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Custom school dining solutions, from pre-orders to cafes

Charlottesville, United StatesFounded 2017eCommerce & Marketplaces
Valuation $50–100M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Yay Lunch and the history behind them.

About Yay Lunch

Yay Lunch operates a tech-enabled platform that provides custom meal solutions for schools, managing everything from menu creation with local food partners to delivery and customer service. The company offers several dining models, including pre-ordered lunches from local restaurants, modern pop-up cafeterias known as 'Yay Cafes', and grab-and-go marketplaces. It aims to simplify the school lunch process for both parents and school administrators by handling logistics like ordering, payments, and communications.

The company was co-founded in 2018 by Christina Liva Diiorio (CEO) and Derek Mansfield (COO). Diiorio, a mother of three with a background in the food industry, started the company out of frustration with the lack of quality lunch options for her children. Mansfield's background includes roles at Relay Foods and Boston Consulting Group. The company launched its pilot program in the spring of 2018. By late 2021, Yay Lunch had expanded to serve over 100 schools across markets like Washington D.C., Baltimore, Atlanta, and Philadelphia. The business model is primarily B2B2C, partnering with schools to offer lunch programs to parents and students. It generates revenue through the sale of these meals. While it partners with local restaurants and chefs, the model differs from federal programs like the NSLP, positioning it as a service for private and other schools not reliant on such reimbursements.

The company has secured significant venture capital funding to support its growth. In November 2021, Yay Lunch closed a $12 million Series A round led by Valor Siren Ventures, bringing its total funding at the time to $15.5 million. Other investors include Animo Ventures, Reach Capital, and Pritzker Group. Pitchbook data indicates a total of $23M has been raised.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Charlottesville, United States
Employees
46
Open positions
32
Dealroom signal
58.3/100
Sector
eCommerce & Marketplaces
Business model
Marketplace & ecommerce
Client focus
b2c

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
OtherOther financing Dec 2023 $0 — FJ Labs ↗
SERIES CEquity / VC Dec 2022 $0 — FJ Labs —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Growth signals

Yay Lunch website traffic

Latest recorded traffic for Yay Lunch is 3.2K monthly website visits, down 81.2% over the last three months. Yay Lunch's team declined 9.8% over the past year.

Latest monthly visits3.2K 3-month web change-81.2% 1-year team growth-9.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • ANIMO Ventures

Series A5 investors entered at this stage

Series B and later1 investor entered at this stage

Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Yay Lunch on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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