Yam Table

About Yam Table

Yam Table is an e-commerce company specializing in seafood, established in 2014. The company's business model focuses on reducing intermediary distribution steps to provide high-quality seafood at more accessible prices. It operates processing centers and sells a wide range of processed seafood products directly to consumers online, including fresh, frozen, dried, and various shellfish and crustacean options, enabling customers to receive fresh seafood delivered to their homes.

In 2019, the company reported annual sales of 32.1 billion won, marking a significant growth rate. A year later, in June 2020, Yam Table expanded its operations by opening its first Omni store in Seoul, creating a hybrid online-to-offline retail experience. This physical store aimed to lower operating costs and enhance customer service by integrating digital solutions like electronic shelf labels, which allowed employees to focus more on customer interaction rather than manual price updates. This system also enabled the store to provide more detailed product information, such as freshness guidelines and customized explanations. The product offerings at the omni-store include sashimi, sushi, and meal kits.