Y
Yaga
An online selling and shopping platform for new and preloved fashion
About Yaga
Yaga is an innovative online platform that facilitates the buying and selling of new and preloved fashion items. The platform caters to a diverse clientele, including fashion enthusiasts, eco-conscious consumers, and individuals looking to earn extra income by selling their gently used clothing. Operating primarily in the South African market, Yaga provides a user-friendly interface where customers can browse and purchase unique second-hand clothes from well-known brands like Zara, Nike, and Calvin Klein, among others.
Yaga's business model is based on a commission structure, where the company earns a percentage of each sale made through its platform. This model not only ensures a steady revenue stream but also incentivizes users to list high-quality items. Additionally, Yaga offers free delivery on orders up to R200, enhancing the shopping experience and encouraging customer loyalty.
The platform also supports local sellers by allowing them to open their own shops, thereby fostering a community of small business owners and influencers. By promoting the sale of preloved fashion, Yaga contributes to environmental sustainability by reducing textile waste and encouraging a circular economy.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Tallinn, Estonia
- Employees
- 79
- Open positions
- None listed
- Dealroom signal
- 93.8/100
- Industry
- Fashion, Sports
- Sub-industry
- Apparel, Footwear
- Sector
- eCommerce & Marketplaces, Sustainable Development Goals, Climate Tech, Circular Economy, Woman Founder, Startup Estonia, slush24, slush23
- Technology
- Mobile app
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Oct 2025 | $4.4M | $18M | Trind Ventures · Specialist VC · Startup Wise Guys · H&M Group Ventures | ↗ |
| SEED✓Equity / VC | Nov 2022 | $2.4M | $9.7M | Rubylight · Markus Villig · Trind Ventures · Kristjan Vilosius | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Yaga is 2.5M monthly website visits, up 19% over the last three months. Yaga's team grew 49.1% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed9 investors entered at this stage
Startup Wise Guys
Rubylight
Markus Villig
Trind Ventures
Kristjan Vilosius
Kaarel Kotkas
Triin Hertmann
Specialist VC
H&M Group Ventures
Other known investors2 additional known investors
Mihkel Välja
Mikko Silventola
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Yaga on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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