Y TREE

About Y TREE

Y TREE is a London-based WealthTech firm providing financial advisory services. The company was founded in 2016 by Stuart Cash, Johnnie Hampel, and Arik Peretz. The founding team combines expertise from institutional finance, private wealth advisory, and financial technology. CEO Stuart Cash, a former partner at Goldman Sachs, conceived the idea in 2015, aiming to apply the sophisticated asset liability management principles used by large pension funds to individual wealth management. Johnnie Hampel brought over two decades of experience advising high-net-worth family offices, while Arik Peretz provided the software development and FinTech product expertise.The firm operates on a 'pure advice' model, distinguishing itself from traditional wealth managers by not selling financial products or earning commissions. Its core offering is a platform that provides 'financial life intelligence' by aggregating a client's entire financial profile—including bank accounts, investments, pensions, real estate, and alternative assets—into a single, unified view accessible via desktop and mobile apps. This service is designed to bring transparency, efficiency, and meaning to a client's finances. By leveraging data and proprietary technology, Y TREE analyzes portfolio performance, risk, and costs across all providers, helping clients understand if they are receiving good value.Y TREE's business model is centered on providing independent, data-driven advice to help clients align their financial strategy with their life goals. The firm primarily serves high-net-worth individuals and families, with a target market in the UK of individuals with over £1 million in investable assets. The company began accepting clients in late 2018 and, by late 2023, had onboarded over 500 individuals with £7 billion of assets on its platform. Y TREE is a Series B company, having raised approximately $49.5 million in funding since its first round in 2017.Keywords: financial life intelligence, wealthtech, pure advisory, financial data aggregation, asset liability management, high-net-worth, family office services, investment performance analysis, portfolio management, financial strategy, financial planning, independent financial advice, wealth management platform, fintech, data-driven finance, holistic financial view, client advisory, investment risk management, cost analysis, financial transparency