Xuanjiu

About Xuanjiu

Anhui Xuanjiu Group Co., Ltd. is a Chinese company specializing in the production and sale of Baijiu, a traditional Chinese liquor. The company was restructured from a state-owned enterprise into a private joint-stock company in 2004 under the leadership of Chairman Li Jian. This transition marked a significant turning point, moving the company out of a crisis state associated with the previous planned economy system.

The company's primary brand is "Xuanjiu," which is recognized as a "China Well-known Trademark." Its core product is Baijiu, produced using a small cellar brewing process that has been included in the intangible cultural heritage protection list. The company has received honors such as "National Geographical Indication Protection Product" and the "Pure Grain Solid-State Fermentation Baijiu Symbol." In August 2022, Xuanjiu expanded its product line by entering the sauce-aroma liquor market with the launch of "Xuanjiang."

Based in Xuancheng, Anhui Province, the business operates primarily within the Chinese liquor market. A notable aspect of the company's management philosophy, implemented by Li Jian, is a focus on employee happiness and well-being. This includes providing various types of insurance, establishing regular pay raises, and offering paid travel and other rewards for excellent performance.