Xtreme Brands

About Xtreme Brands

Xtreme Brands operates the Xtreme Fitness Gyms, the largest and fastest-growing fitness club franchise in Poland. The company was founded in 2012 by Łukasz Dojka, who opened the first gym in Tarnów. Dojka's passion for fitness began as a teenager and developed professionally while working for several fitness operators in the United States and the United Kingdom. He returned to Poland in 2012, driven by the birth of his daughter and a desire to start his own fitness business.

The first club opened on November 2, 2012, in a small, rented location in Tarnów. After opening a few more locations with his business partner Łukasz Nowakowski, the company launched its first franchise model club in 2016 in Wadowice. This marked a significant shift in their strategy, leading to rapid expansion. The business model is centered on a franchise system that provides partners with comprehensive support, including business setup, recruitment, training, and operational assistance, aiming for profitability within the first few months. The clubs are strategically located in smaller and medium-sized towns, as well as larger cities, to be easily accessible to residential areas. They focus on providing high-quality equipment in a community-focused atmosphere.

In 2024, the organization evolved into "Xtreme Brands" and introduced a new franchise concept, Xtreme Kids, which are playrooms designed to promote physical activity for children. This expansion reflects the company's response to the growing need for children's physical activity. By the end of 2024, the network planned to reach 100 clubs and has an ambitious goal of operating 227 locations by 2027. In April 2025, the company secured a PLN 43 million investment from the bValue fund to accelerate its expansion in Poland and Central-Eastern Europe and to support digitalization. The current CEO of the network is James Cotton, with Łukasz Dojka serving as the Chairman of the Board.