XiQ

About XiQ

XiQ, founded in 2014 by Usman Sheikh, operates a B2B sales and marketing platform that integrates generative AI with behavioral science to refine go-to-market strategies. Sheikh, the company's CEO, brings a wealth of experience from his tenure as Vice President at SAP, where he managed product, sales enablement, and digital commerce. His background in architecture and his passion for design thinking influenced his mission to humanize B2B sales by combining AI with psychology. This vision materialized after observing the practices of top-performing salespeople and identifying technological gaps in the sales process.

The company's core offering is a SaaS platform designed for B2B sales and marketing professionals. It serves enterprises looking to enhance their account-based marketing (ABM) and strategic sales efforts. The business model is subscription-based, providing clients with access to a suite of tools that support personalized client engagement. The platform's revenue is estimated to be between $6.6 million and $21.8 million annually.

XiQ's platform is distinguished by its use of AI to generate personality insights based on the DISC model, a behavioral framework. By analyzing publicly available data, the system predicts a prospect's personality traits and provides sellers with recommendations on how to tailor their communication and engagement strategies. The platform compiles comprehensive profiles on target accounts and individuals, including financials, executive changes, and competitive analysis, which are delivered through real-time alerts and interactive dossiers. Key features include "Workbench" for content management and campaign execution, "xAnalytics" for tracking engagement, and an AI assistant named "Gilroy" that helps draft contextually relevant communications. The system integrates with existing enterprise software like Salesforce, Microsoft Outlook, and Teams, allowing sales teams to incorporate its insights directly into their daily workflows.