Xinliangji

About Xinliangji

Xinliangji Food Technology (Beijing) Co., Ltd. operates as a pivotal player in China's food supply chain, with a strategic focus on providing standardized, pre-prepared food products to the catering industry. Established in 2016, the company was incubated by the New Ladao Catering Group and is headquartered in Beijing. The firm was founded by Li Jian, a serial entrepreneur who also established the New Ladao Catering Management Co., Ltd. and the "Jinfu Yanbang" restaurant chain. His extensive experience in the restaurant sector underpins Xinliangji's mission to address the operational challenges faced by catering businesses, such as high costs for rent, labor, and raw materials.

The company's business model centers on the research, development, and supply of "explosive products"—popular, high-demand dishes—primarily in the aquatic products category, including crayfish, fish, crab, and shellfish. Xinliangji manages a vertically integrated supply chain, which includes 200,000 acres of aquaculture bases and nine food processing factories, ensuring a stable and controlled source of raw materials. Products are processed and standardized using advanced techniques like "second-freeze fresh-locking" technology, which allows for year-round availability and consistent quality. These semi-finished dishes are designed for simple reheating and final preparation by restaurant kitchens, significantly improving their efficiency and reducing operational complexity.

Xinliangji serves a broad client base of catering enterprises by offering them a solution to one of their core problems: product development and consistency. By outsourcing the preparation of complex or seasonal dishes like crayfish, restaurants can focus on their core menu items while still offering popular products to consumers. The company's revenue is generated through the sale of these pre-prepared food products. Distribution is handled through a proprietary cold chain logistics system supplemented by third-party logistics partners, ensuring nationwide coverage. The company has successfully raised significant capital to fuel its expansion, including a 50 million RMB Pre-A round in March 2017, a 120 million RMB A-round in July 2017, and a 300 million RMB B-round in July 2019, with investors like Ocean Capital, ZWC Partners, and FreeS Fund.