Xieche

About Xieche

Xieche, operating under both Shanghai Che Shui Ma Long Information Technology Co., Ltd. and the publicly listed Tianjin Xieche Network Information Technology Co., Ltd. (NEEQ: 870834), was established in 2011 as one of the pioneering O2O platforms in China's automotive after-sales service market. The company was founded by CEO Zhang Zhengchao, a graduate of Tsinghua University's prestigious automotive engineering department. His extensive experience in the automotive sector, including roles at Dongfeng Peugeot and SAIC Motor, provided him with deep insights into the inefficiencies of the traditional after-sales market and the pain points of car owners, which directly shaped Xieche's business strategy.

The firm targets individual car owners in China, a demographic that has seen explosive growth over the last decade. Its business model is centered around a dual-pronged service approach branded as "at-home maintenance, in-store repair" (上门养、到店修). This strategy is designed to provide both convenience and comprehensive care. Revenue is generated directly from the provision of these automotive services, which customers can book through the company’s website, mobile applications, or a 400 telephone number.

Xieche's primary service, "Fu Shang Yang Che" (府上养车), offers on-site car maintenance, light repairs, and vehicle inspections performed by a fully self-operated team of technicians. This service addresses the inconvenience of traditional garage visits by bringing the service directly to the customer's location. For more complex mechanical issues, collision repairs, or services like sheet metal and paint jobs, the company directs customers to its "Tou Ming Xiu Yang" (透明修养) network of standardized workshops. This integrated O2O model ensures a seamless customer journey from online booking to offline service completion. To date, the company has raised a total of $7.84 million over two funding rounds, attracting institutional investors such as Ping An Ventures, Riverhill Fund, and Daoming Optics & Chemical.