Xiaodaka

About Xiaodaka

Xiaodaka is an online interactive learning platform operated by Chengdu Zhuihuodong Technology Co., Ltd. The service, primarily delivered through a WeChat mini-program, enables users to join communities focused on shared interests and goals, such as fitness, reading, and learning. It functions as a tool for users to track and share progress by "punching in" with text, pictures, and other media, fostering positive reinforcement.

Founded in 2015 by Xu Jiayi and Lai Binqiang, the company originated from Jiayi's desire to create a tool for mutual supervision among friends. Xu Jiayi, a graduate of the University of Electronic Science and Technology, is a serial entrepreneur and full-stack engineer who was an early developer in the WeChat ecosystem. Co-founder Lai Binqiang also has a background as a serial entrepreneur and was part of the founding team at Meituan and a co-founder of Xiaonei.com. The platform officially launched in August 2017 after Xu developed the minimum viable product in early 2017.

Xiaodaka's business model targets both individual users (C-end) and business clients (B-end), such as KOLs and community operators who require tools to manage their groups. It provides features like data statistics, member management, and reminders to help community organizers run their groups efficiently. The platform covers various scenarios, including corporate training, education, and habit formation. For business clients, it offers a system to build and operate gamified, community-based learning experiences. Revenue streams include in-app purchases and potentially paid features for community creators, such as a "contract mode" for challenges.

The company has secured significant funding from prominent venture capital firms. Its financing rounds include an angel round from ZhenFund in August 2017, a Series A from Sequoia Capital China in December 2017, and a Series A+ round from IDG Capital and 5Y Capital (formerly Morningside Venture Capital) in May 2018.