Xiaobu

About Xiaobu

Beijing Xiaobu Dancheng Technology Co., Ltd., operating as Xiaobu, is a player in China's burgeoning online early childhood education market. The company was established in 2017 by Peng Linlin, who also serves as the CEO. Peng's journey into entrepreneurship was deeply personal, stemming from her own experiences as a new mother. A graduate of Tsinghua University with a master's degree and an MBA from Stanford University, Peng previously worked as a consultant at Boston Consulting Group. Faced with a confusing landscape of early education options for her own daughter, she applied her research skills to study early education theories, ultimately developing a personalized at-home plan. This personal project evolved into the foundation for Xiaobu.

The company focuses on providing systematic, non-fragmented online early education courses and services for parents of children aged 0-6. Xiaobu operates on a B2P2C (Business to Parents to Children) model, empowering parents to become the primary educators. The platform delivers its content primarily through its app and WeChat official account, offering a comprehensive solution for at-home learning. The core of the service is a curriculum developed in collaboration with experts from institutions like Tsinghua and Stanford. This includes weekly comprehensive classes, a library of thousands of parent-child games, and a knowledge base for parenting. A key aspect of Xiaobu's methodology is its emphasis on using common household items for educational activities, making it accessible and practical for families. Revenue is generated from course fees, with an annual subscription priced at 898 yuan.

Xiaobu has successfully attracted significant venture capital investment to fuel its growth. The company has completed multiple funding rounds, including a Series B+ in July 2019 for tens of millions of dollars and a Series B in May 2018. Its investors include prominent firms such as BAI Capital, GGV Capital, GSR Ventures, and ZhenFund. This financial backing has been allocated towards content development and promoting the concept of 'at-home early education'. To foster a supportive learning environment, Xiaobu launched "Parents University," a free, community-based product that offers courses on topics like child psychology and parent-child relationships, utilizing WeChat groups for interactive learning and peer support.