Xiao Man Technology

About Xiao Man Technology

Shenzhen Xiao Man Technology Co., Ltd., established in March 2013, operates as a specialized software-as-a-service (SaaS) provider for China's foreign trade sector. The company was founded by Wen Boliang, who previously worked at Global Sources (NASDAQ:GSOL). The company's name, meaning "little full" in Mandarin, was inspired by the Small Fullness solar term, symbolizing a gradual and prosperous harvest.

Initially, Xiao Man Technology addressed the needs of foreign trade companies by introducing "Xiaoman Mail," one of the first SaaS tools in the industry, which provided a more affordable alternative to expensive, locally deployed CRM systems. Over the years, the company expanded its offerings to cover the entire customer lifecycle, from lead generation to sales management. A significant milestone occurred in August 2020 when Alibaba Group invested several hundred million RMB in a Series D funding round, and by the end of 2021, Alibaba had fully acquired the company. Following the acquisition, Yang Yuan, an Alibaba veteran with extensive experience in B2B operations, became the CEO.

The core of Xiao Man's business is its OKKI platform, an intelligent CRM solution driven by AI and big data. This platform is designed to assist Chinese export businesses in managing customer relationships and streamlining sales processes. OKKI offers a suite of features including multi-channel customer development, AI-powered lead recommendations and background checks, and intelligent marketing automation. It helps businesses organize customer data, prevent duplicate client follow-ups, and manage sales pipelines efficiently. The system integrates with a database of over 100 million companies worldwide to help users identify and qualify potential customers. Revenue is generated through tiered subscription plans for its OKKI CRM software, with an average annual fee of around 20,000 RMB per enterprise client before the Alibaba acquisition.

Under Alibaba's ownership, OKKI has been integrated with the Alibaba.com international trade platform, enhancing the services available to sellers. The company continues to innovate, recently upgrading its product line with AIGC (AI-Generated Content) technology to further lower the entry barriers for businesses in foreign trade. With a dedicated service team of over 260 people, Xiao Man Technology emphasizes strong customer support to complement its technology.