Xiant Technologies

About Xiant Technologies

Xiant Technologies (XTi) provides advanced lighting systems designed to influence biological functions in humans, animals, and plants. Headquartered in Greeley, Colorado, the company was founded in 2014 by brothers Daren and Jason Suntych, who combined their distinct expertise to launch the venture. Both were raised in a small-town Wyoming family with a background in beef and dairy production. Daren Suntych, the company's CEO, has a background in Laser Photoacoustics from his graduate studies and first identified idiosyncrasies in how plants absorb light for photosynthesis. COO Jason Suntych brought a decade of experience from the finance sector and a previous role as COO of an analytics firm.

The core of XTi's offering is its proprietary pulsed alternating wavelength technology, which delivers specific light recipes to trigger natural hormonal responses. This approach aims to reduce stress and improve productivity in its target organisms. The company's intellectual property portfolio is extensive, with over 65 issued patents and numerous pending applications. Initially focused on agricultural applications, XTi developed solutions to enhance plant growth and increase egg production in poultry before expanding into dairy and beef cattle. More recently, the firm has entered the human wellness market with products aimed at improving sleep, recovery, and athletic performance.

XTi's business model encompasses direct-to-consumer sales for its human-focused products and likely business-to-business sales for its agricultural systems. For consumers, the company offers devices like the XTi PULSE+, a biolight bulb that uses pulsed light delivered through the eyes to help regulate the body's circadian rhythm. This product is marketed as a non-invasive, drug-free therapy to enhance sleep, reduce stress, and improve focus. The company is a privately held, venture capital-backed entity, having secured a $2.85 million Series B funding round in late 2023. The business targets a wide range of clients, from individual consumers and athletes to large-scale commercial agricultural producers.