Xianglu Technology

About Xianglu Technology

Xianglu Technology is a robotics research and development company focused on real-world applications in daily life scenarios. Founded in 2021 and headquartered in Beijing, China, the company develops and manufactures robots for the hospitality and catering industries.

The company's product line includes hotel self-service terminals and delivery service robots. Xianglu Technology follows a "Robot + Food" and "Robot + Service" strategy, providing clients with a comprehensive solution that includes the robot, a recipe program, and a kitchen intelligent management system for its catering clients. Its subsidiary, Marsmarch, has deployed products like self-service terminals and delivery robots (models H2 and H9) in nearly 1,000 hotels across several major hotel groups, including Dossen International, Jinjiang, Huazhu, and BTG Homeinns.

The company was co-founded by Jiancheng Yang, who previously served as CTO of Shangri-La Hotels and Resorts and now holds the position of co-founder and CPO. In late 2021, Qing Guo, a former member of Meituan's senior management team, joined as co-founder and CEO. This leadership combination points to a deep understanding of both technology and the large-scale service industry.

Xianglu Technology has secured significant funding to fuel its growth. In November 2021, it raised approximately $15.7 million in an angel round led by Source Code Capital. This was followed by a pre-Series A round in April 2022, which brought in tens of millions of dollars, led by Tencent Investment and IDG Capital, with continued participation from Source Code Capital. By July 2024, the company's total funds raised reached $43.2 million, with JD.com also joining as an investor. These funds are allocated towards product and technology R&D, service innovation, building out production lines, and expanding into more application scenarios.