Xi Xiang

About Xi Xiang

Xi Xiang, established in 2013, operates as an internet-based catering platform primarily serving enterprises in China. The company has positioned itself in the FoodTech and SaaS verticals, focusing on providing comprehensive food solutions for corporate clients. Its business model centers on offering a wide array of meal packages, including local Chinese, Cantonese, Hunan, and Taiwanese cuisines, prepared with certified ingredients. These meals are distributed through a network that includes 41 offline stores, ensuring accessibility for its client base.

Xi Xiang's service portfolio is designed to meet various corporate needs, such as daily employee meals for breakfast, lunch, and dinner, as well as customized catering for business meetings, training sessions, and corporate events. The company also provides tea break services featuring desserts, snacks, and beverages. A significant aspect of their operation involves smart catering solutions, integrating automated cooking with traditional Chinese cuisine. This is powered by a big data platform that enables an information-driven and intelligent process from production to delivery. Their offerings include smart canteens and intelligent snack and coffee machines, adaptable to different scenarios.

The company has demonstrated a steady growth trajectory, underscored by several funding rounds. After an initial venture round in April 2015, it secured a Series A in September 2016. A noteworthy Series B funding round occurred in October 2018, where the company raised $17.5 million. Key investors include CICC Capital, Heaven-Sent Capital Management Group, Jinkong Capital, and Newsion Venture Capital. By 2018, the company was reported to be profitable.