XGIMI

The company's business model is centered on a direct-to-consumer approach, with approximately 75% of its sales in 2023 occurring through e-commerce platforms such as Amazon, Tmall, and its official website. This is complemented by an omnichannel strategy that includes partnerships with major consumer electronics retailers worldwide, expanding its physical presence. Revenue is generated from the sale of its diverse product lines, which are segmented into portable projectors and home cinema systems. The product lineup includes the portable MoGo and Elfin series, the versatile HORIZON series for home use, and high-end ultra-short-throw laser projectors like the AURA series. The company also sells a range of accessories, including stands, screens, and carrying cases.

XGIMI's products are distinguished by several proprietary technologies and user-centric features. Its Intelligent Screen Adaptation (ISA) technology offers automatic focus, keystone correction, and obstacle avoidance, simplifying the setup process. The proprietary X-VUE image engine enhances picture quality and clarity. Many of the company's projectors come with integrated Harman Kardon sound systems, providing a comprehensive audio-visual experience. They run on operating systems like Android TV, which allows for direct content streaming from various apps without needing external devices. XGIMI went public on the Shanghai Stock Exchange in 2021 and has since achieved significant market traction, becoming a key player in the global projector market.