Xenon Arc

About Xenon Arc

Xenon Arc operates as a specialized, technology-driven partner for producers in the specialty chemical and food ingredient industries. Founded in September 2010 by a team of veterans from the technology, producer, and distribution sectors, including Chad Steigers, Adeline Honnas, Edward Lux, and Chris Jardine, the company was established to address the challenge of serving small- to medium-sized business (SMB) customers. The founding team combined deep expertise in chemical manufacturing, distribution, and technology to create a new model for market engagement. Several key executives, including Alyssa Cunnington and Mica Zuniga, joined in the company's early stages, bringing prior experience from the chemical distribution world and a desire to innovate how non-core customers are served.

The company's business model, referred to as xa-DIRECT, provides producers with a dedicated, branded channel to market, which includes a specialized commercial team, a branded eCommerce site, lead management, and comprehensive distribution services. This approach allows producers to maintain their brand identity and relationship with their smaller customers without the high operational costs and complexity typically associated with servicing this segment. Xenon Arc essentially functions as a strategic extension of its clients' sales and marketing teams, handling the entire order-to-cash cycle and providing valuable market data through its proprietary business intelligence platform, conntact™. Revenue is generated by providing these fully managed services, which are designed to increase sales, improve profitability, and enhance customer data and insights for their clients.

Serving a global client base across North America, Europe, and South America, Xenon Arc caters to major producers in the food & beverage, industrial, and chemical sectors. The company’s service is not that of a traditional multi-line distributor; instead, it offers an exclusive, dedicated solution focused on a specific producer's brand and products. This allows manufacturers to accelerate their digital transformation and test new channel strategies without disrupting their core business. Key milestones include securing a $15 million growth capital investment from Weston Presidio in December 2010. In January 2022, the company was acquired by an affiliate of Peak Rock Capital, a private equity firm, to support its next phase of growth, which includes expanding service capabilities and geographic coverage, partly through complementary acquisitions. Subsequently, Xenon Arc acquired Brandt Technologies in 2024 and JNS SmithChem in March 2025 to expand its strategic reach.