X
X2
X2 PERFORMANCE® Kawhi Leonard: Elite Performance Supplements
About X2
X2 Performance specializes in producing clean energy drinks and pre-workout supplements designed to naturally sustain energy levels and enhance athletic performance. Originating from the locker rooms of professional and college sports teams, X2 products are crafted with clean ingredients to meet the demands of elite athletes. The company targets championship teams and world-class athletes, offering products that are available in retail outlets like CVS and Subway. X2 operates in the sports nutrition market, generating revenue through direct sales of its energy drinks and supplements. The business model focuses on leveraging partnerships with athletes and teams to promote its products.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2008
- Headquarters
- Englewood, United States
- Employees
- 15
- Open positions
- None listed
- Dealroom signal
- 27.0/100
- Industry
- Food
- Sub-industry
- Food Logistics & Delivery
- Sector
- Food, Dietary Supplements, Research and Development, Superfood
- Business model
- Manufacturing
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES D✓Equity / VC | Jul 2021 | $16M | $64M | Saquon Barkley · L Catterton | — |
| DEBTDebt | Dec 2019 | $750K | — | Undisclosed | — |
Growth signals
Latest recorded traffic for X2 is 850 monthly website visits, up 214.8% over the last three months. X2's team declined 6.3% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later2 investors entered at this stage
Saquon Barkley
L Catterton
Other known investors4 additional known investors
Craig Cummings.
Kelly Perdew
Moonshots Capital
Sweetwater Capital Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about X2 on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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