X
X2
Food · Englewood Cliffs, United States · Founded 2008
X2 PERFORMANCE® Kawhi Leonard: Elite Performance Supplements MoreLess
X2 Performance specializes in producing clean energy drinks and pre-workout supplements designed to naturally sustain energy levels and enhance athletic performance. Originating from the locker rooms of professional and college sports teams, X2 products are crafted with clean ingredients to meet the demands of elite athletes. The company targets championship teams and world-class athletes, offering products that are available in retail outlets like CVS and Subway. X2 operates in the sports nutrition market, generating revenue through direct sales of its energy drinks and supplements. The business model focuses on leveraging partnerships with athletes and teams to promote its products. Keywords: energy drinks, pre-workout, supplements, athletes, performance, clean ingredients, sports nutrition, retail, partnerships, sustained energy.
Company overview
X2 company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2008
- Headquarters
- Englewood Cliffs, United States
- Employees
- 15
- Open positions
- None listed
- Dealroom signal
- 27.0
Valuation & funding
X2 funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES D✓Equity / VC | Jul 2021 | $16M | $64M | Saquon Barkley · L Catterton | — |
| DEBTDebt | Dec 2019 | $750K | — | Undisclosed | — |
| EARLY VC✓Equity / VC | Jul 2018 | $8.1M | $32M | Undisclosed | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 15 |
| 2025 | 16 |
| 2024 | 16 |
| 2023 | 16 |
| 2022 | 23 |
| 2021 | 25 |
Growth signals
X2 website traffic
Latest recorded traffic for X2 is 850 monthly website visits, up 214.8% over the last three months. X2's team declined 6.3% over the past year.
Comparisons
X2 compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Happy WayOrganic Natural Protein Powder - Superfood | Happy Way |
Adelaide, Australia | Operational | 11 | — | — |
 Fit-PlansNutritionist fitness meal plans delivered |
Montreal, Canada | Operational | |||
 ViteezyPersonalised and daily vitamines and supplements, tailor made for your physical needs |
Bussum, Netherlands | Operational | |||
 The Healthy CompanyFat loss diet plans products detox green tea protein |
India | Operational | |||
 ModifyhealthHelps bring relief to patients suffering from conditions where dietary modification is a recommended treatment |
Alpharetta, United States | Operational | |||
 CHEFINCHEFIN is a SaaS software for Chefs to run their successful Private Chef business |
Sydney, Australia | Operational | |||
 FreshiiNutritious meals and catering services for consumers |
Toronto, Canada | Acquired | |||
 Stoic GroupEcommerce, Consumer Packaged Goods |
Kelowna, Canada | Operational |
Talent graph
X2's talent
Source: Dealroom Talent Intelligence.
Investors
6 investors on X2's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where X2 has talent and traffic
team presence
In the news
Latest news about X2
Recent press, funding announcements, and product moves mentioning X2 — open to read from the original sources.
Market sentiment
What the market is saying about X2
An AI-synthesized read of the highest-engagement posts about X2 on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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