Wundermart

About Wundermart

Wundermart provides unmanned, data-driven food and beverage retail solutions for the hospitality industry, primarily targeting hotels. The Amsterdam-based company was founded in 2016 by Laurens de Kleine and Patrick Dekker, evolving from their previous venture, Jutter Speijs. The initial concept was born from a desire to improve upon the traditional hotel minibar, which often offered limited variety and poor service. The founders developed a simple grab-and-pay model with a wider assortment, which proved successful and led to the creation of dedicated retail spaces in hotel lobbies. Wundermart operates on a retail-as-a-service model, transforming underutilized hotel spaces into 24/7 convenience shops. Wundermart manages the entire operation, including the installation of the physical shop, hardware, software, product sourcing, automated restocking, and payment processing. In return for providing the space, the hotel partner receives a share of the profits, typically between 30-40% of the net profit each month. This model allows hotels to offer an additional amenity and create a new revenue stream with minimal impact on their staff and operations. At the core of Wundermart's operation is a proprietary AI-powered technology platform that autonomously manages the shops. This platform uses sales data to optimize product assortment, pricing, and promotions, tailored to the guest profile of each location. The system tracks every purchase, enabling automatic re-stocking when inventory is low. To enhance the customer experience, Wundermart partnered with AiFi, a computer vision technology provider, to enable a frictionless checkout process where customers can scan an app or credit card, take their items, and walk out. Wundermart has expanded significantly since its inception, with over 250 shops across the UK, Germany, France, the Benelux region, Spain, and Austria as of 2024. It has established partnerships with major hotel chains including Hilton, Marriott, Accor, and Hyatt. The company has secured funding from investors such as Slingshot Ventures, IVY Capital, and Kees Koolen, founder of Booking.com, raising a total of over €13.5 million to fuel its European expansion.