Wsmall.com

About Wsmall.com

Wsmall.com, operating under the parent company Wsmall, is an online retail and social commerce marketplace established in 2014 and based in Hangzhou, China. The platform functions by aggregating over 10,000 small merchants, providing them with customized services in branding, customer service, and marketing. It specializes in social commerce, a model that integrates social interaction with e-commerce, leveraging peer-to-peer recommendations and Key Opinion Leader (KOL) marketing to drive sales, a rapidly growing sector in China.

The marketplace offers a wide array of products across numerous categories, including women's apparel, shoes, bags, jewelry, outdoor sports equipment, and a comprehensive range of beauty and personal care items like makeup, perfumes, and hair and body care. Additionally, the platform features food and beverage products such as snacks, tea, wine, and cereals, as well as baby nutrition and care products. This model allows consumers to purchase goods directly through social media platforms, often in collaborative online environments that include features like group buying to secure discounts.

Since its founding, Wsmall has achieved significant financial milestones, including raising a total of $115 million in two funding rounds. A major Series B funding round in October 2016 brought in $100 million, with notable investors including Warburg Pincus and CICC Qianhai. In December 2018, the company submitted an IPO document to the Hong Kong Stock Exchange.