World Liberty Financial

World Liberty Financial is a decentralized finance (DeFi) protocol and cryptocurrency firm established in 2024. The company aims to bridge traditional finance with blockchain technology, focusing on money movement, lending, and digital asset management. Its stated mission is to enhance the U.S. dollar's global standing within the digital economy while making financial opportunities more accessible.

The venture was co-founded by members of the Trump family—including Donald Trump Jr., Eric Trump, and Barron Trump—and other partners such as Zach Witkoff, Alex Witkoff, Chase Herro, and Zak Folkman. The team combines experience from traditional business and finance with a background in crypto and DeFi. Daily operations are managed by partners Zachary Folkman and Chase Herro, who previously worked on the DeFi project Dough Finance. The business structure involves WLF Holdco LLC, a Delaware-based corporation, which operates the protocol and is in turn majority-owned by DT Marks DEFI LLC, an entity affiliated with Donald J. Trump and his family.

World Liberty Financial's business model is centered on its DeFi platform, which allows users to borrow and lend cryptocurrencies. The platform is built upon Aave's v3 protocol, utilizing existing infrastructure for its core functions. Revenue is generated through various streams, including a service agreement where DT Marks DEFI LLC receives 75% of the proceeds from the sale of the platform's governance token after expenses. The platform serves both institutional clients and individual users, with a requirement that U.S. participants be accredited investors.

The company's main products are its governance token, $WLFI, and a U.S. dollar-pegged stablecoin, USD1. The $WLFI token grants holders voting rights on platform governance matters but does not confer rights to protocol revenues. Initially non-transferable, a governance vote approved making the token tradable. The USD1 stablecoin, launched in March 2025, is backed by U.S. dollars and cash equivalents and is designed to facilitate secure digital transactions. It operates on multiple blockchains, including Ethereum and Tron, and reached a circulation of $2.1 billion by April 2025. A loyalty points program, similar to airline miles, was introduced for USD1 users to reward holding and transacting with the stablecoin.

Keywords: decentralized finance, DeFi protocol, cryptocurrency lending, crypto borrowing, stablecoin, USD1, digital asset management, blockchain finance, governance token, WLFI, crypto banking, on-chain infrastructure, accredited investors, Aave v3, dollar-pegged stablecoin, financial protocol, digital transactions, multi-chain, crypto loyalty program, Web3 economy