Works Out

About Works Out

Worksout is a Korean fashion distribution company and multi-brand retailer specializing in domestic and international streetwear. Established in 2003 by founder Kang Seung Hyuk, the company began as a personal effort to introduce overseas streetwear to Seoul's fashion scene. Initially focusing on sneakers and importing brands like Stussy and HUF, Kang recognized the market's potential and evolved the business into a prominent curator of street culture in a country where it was previously niche. The business model is centered on both direct-to-consumer retail through its online platform and physical stores, and the distribution of global brands within Korea. Worksout operates over 26 stores, including its flagship locations in Seoul's Apgujeong and Hongdae districts, and shops-in-shops within major department stores.

The company has been instrumental in building the local streetwear scene, acting as the official distributor and retailer for influential brands such as Carhartt WIP, Palace Skateboards, HUMAN MADE, and Fucking Awesome. Its stores are designed to offer a unique customer experience, with multi-level layouts that showcase a wide variety of over 40 labels, from high-end names like Stone Island to niche Japanese and subculture brands. The company has also launched its own in-house brand, Cour.age, to further share its aesthetic. Worksout serves a clientele of trend-conscious consumers and has become a key destination for streetwear enthusiasts in Korea. The company's growth strategy involved establishing a strong presence in Seoul before expanding to other major cities like Busan.