Worklight

Worklight's business model was geared towards enterprise clients across a range of industries such as retail, financial services, and manufacturing. It provided a comprehensive solution that addressed the complexities of the burgeoning mobile landscape by allowing organizations to develop an application once and deploy it across different platforms like Apple iOS and Google Android. This approach was particularly valuable for companies implementing "Bring Your Own Device" (BYOD) policies. Revenue was generated through licensing of its software, with models based on the number of connected devices or the number of deployed applications.

The Worklight platform offered a suite of tools for developing HTML5, hybrid, and native applications. Its key features included a mobile integrated development environment (IDE), mobile middleware for backend integration, end-to-end security, and integrated management and analytics capabilities. The platform was designed to reduce development time-to-market, cost, and complexity for its clients. A significant selling point was its ability to combine standard web technologies (HTML5, CSS3, JavaScript) with native code, offering developers flexibility without requiring proprietary tools or languages. Following its acquisition, Worklight was integrated into IBM's Software Group and became a key component of IBM's MobileFirst portfolio, enhancing IBM's capabilities in mobile application development, security, and management.