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Workframe
The workflow optimization platform for commercial real estate professionals
About Workframe
Workframe operates as a workflow automation and collaboration platform specifically engineered for the complexities of the commercial real estate (CRE) industry. The company was established in 2016 by a team of experienced entrepreneurs: Robert Moore (CEO), Kevin Ryan (Chairman), Andy Parsons (CTO), and Matthew Smith (CPO). The founders, veterans of the New York City tech scene, were inspired by their own frustrations with the process of building out and managing office spaces for their previous ventures.
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The firm's core offering is a web-based, AI-first software-as-a-service (SaaS) platform that provides a centralized system for managing the entire lifecycle of CRE projects. It caters to a diverse client base that includes large corporate tenants, landlords, brokers, and various service providers like architects and project managers. The platform is designed to enhance visibility, streamline communication, and manage a high volume of concurrent projects, even for geographically dispersed teams. Key features include tools for portfolio management, market research, transaction collaboration, AI-powered lease abstraction, and workplace analytics. For instance, the "Smart Drawing" technology allows teams to have conversations and manage tasks directly on a property's layout. This integrated approach helps accelerate project timelines, from site selection to move-in, by centralizing document management, approvals, and task tracking.
The business model is centered on providing this comprehensive software solution to organizations with large real estate portfolios, enabling them to optimize workflows and leverage data for better decision-making. In May 2018, Workframe secured a significant $9.5 million in a Series B funding round led by the commercial real estate services giant Newmark Knight Frank, with participation from other investors including Venrock. This partnership evolved into a strategic acquisition in October 2019, when Newmark Group, Inc. officially acquired Workframe. The acquisition was a strategic move for Newmark to bolster its client-facing technology platforms and integrate the workflow solution across its service lines, including leasing, capital markets, and property management.
At a glance
- Status
- Acquired
- Founded
- 2016
- Headquarters
- New York City, United States
- Employees
- 1
- Open positions
- None listed
- Dealroom signal
- 60.2/100
- Industry
- Real Estate
- Sub-industry
- Real Estate Software
- Sector
- Real Estate, SaaS, Commercial Real Estate, Platform, Automated Technology
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Workframe.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Oct 2019 | $0 | — | Newmark Group | ↗ |
| SERIES B✓Equity / VC | May 2018 | $9.5M | $38M | MetaProp · Venrock · Newmark Group | — |
Growth signals
Latest recorded traffic for Workframe is 250 monthly website visits, down 94% over the last three months. Workframe's team grew 0% over the past year.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Venrock
Wellington Partners
Founders Fund
Newmark Group
MetaProp
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Workframe on X, ranked by likes and reposts, corporate channels excluded.
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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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