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Workec
Newdo Technology is a Chinese company engaged in the development of enterprise online service platforms
About Workec
Workec, also known as EC, operates as a growth-oriented Social CRM (SCRM) system, a strategic tool designed for sales processes in the Chinese market. The company behind the product is Shenzhen Yiku Network Technology Co., Ltd. which was founded in 2017.
The firm has secured strategic investments from prominent entities, including Tencent and Chinasoft International, which underscores its position in the market. EC offers a ready-to-use CRM system that integrates with a variety of social communication platforms such as WhatsApp, Facebook, Instagram, SMS, and other instant messaging services. This integration allows businesses to manage customer interactions from multiple channels in a single, unified inbox. The platform is built to enhance the efficiency of marketing, sales, and customer support departments, fostering a collaborative, customer-centric approach. Currently, EC serves over 30,000 enterprises across various sectors including enterprise services, investment promotion, education, and manufacturing.
The platform's business model is subscription-based, with different pricing tiers like Basic, Standard, and Enterprise editions. Revenue is generated by providing these tailored solutions that help businesses manage the entire customer lifecycle, from lead acquisition to conversion and retention. The system is particularly aimed at improving sales efficiency and increasing repurchase rates by unifying customer resources from platforms like WeChat, QQ, and email. Key features of the EC CRM include a marketing cloud for lead acquisition, a sales cloud for managing the sales process, and a customer service cloud for omnichannel customer interaction. It also offers an application platform for customization and integration. By centralizing customer data, the system turns scattered information into actionable sales pipelines, allowing for lead categorization through tagging and prioritization of high-potential prospects. The system holds several international security and privacy certifications, including ISO 27001 and ISO 27701, ensuring data protection for its clients.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2008
- Headquarters
- China
- Employees
- 69
- Open positions
- None listed
- Dealroom signal
- 23.7/100
- Industry
- Marketing, Enterprise Software
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Information Technology, Telecommunications, Collaboration, Social, Messaging
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Jul 2019 | $12M | $46M | SAIF Partners · Mangrove Capital Partners | — |
| SERIES CEquity / VC | Jun 2016 | $23M | $94M | Mindata | — |
Growth signals
Latest recorded traffic for Workec is 2.6K monthly website visits, down 95.2% over the last three months. Workec's team grew 0% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series B and later3 investors entered at this stage
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Workec on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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