Workbuzz

About Workbuzz

Workbuzz provides a software-as-a-service (SaaS) platform focused on employee engagement and experience, catering to organizations with frontline, hybrid, and remote workforces. The company was founded in 2018 by Steven Frost, who currently serves as the CEO. Frost's background includes running an employee engagement consultancy, Smith & Henderson, and creating the 'Best Franchise' awards program, which gathered confidential feedback from franchisees for major brands. This experience directly informed the creation of Workbuzz, which was developed to address a gap in the market for a more flexible and less generic employee listening tool.

The firm, headquartered in Milton Keynes, UK, generates revenue through a subscription-based model with tiered plans named Foundation, Grow, and Advanced. These plans are designed to support organizations at different stages of their employee listening journey, with pricing based on the features required. Workbuzz serves over 400 organizations, including notable clients like Five Guys, Shell Energy, and HS2, with a presence in over 30 countries. The company has demonstrated significant growth, with its annual recurring revenue increasing from £2.8 million in 2023 to £5 million as of March 2025.

The Workbuzz platform enables HR departments to gather real-time feedback through various types of surveys, including annual, pulse, ad-hoc, onboarding, and exit surveys. Key features include customizable question templates, in-depth reporting dashboards, and anonymity for respondents to encourage candid feedback. The platform is specifically designed to be accessible for deskless workers via a 'kiosk mode' and is mobile-optimized. A significant aspect of the service is its use of AI-powered text analytics to analyze open-ended comments, identify sentiment, and provide actionable insights for managers. This allows organizations to track employee sentiment, improve retention, and make data-driven decisions to foster a better workplace culture. The company has secured over $16 million in funding across several rounds, which is being used for international expansion, particularly into the U.S., and further product development, including enhancing its AI capabilities.