Work4 Labs

Work4 Labs, founded in 2010 by Stéphane Le Viet and Gautier Machelon, operates as a social and mobile recruiting technology provider. The company was established with the objective of leveraging social networks, initially focusing heavily on Facebook, to connect companies with potential talent. Le Viet, a graduate of École Polytechnique and Harvard University with a background in applied mathematics, previously worked at McKinsey & Co. and the private equity firm Hellman & Friedman, bringing analytical and financial expertise to the venture. He identified a need for a U.S.-based company to effectively partner with Silicon Valley giants, leading to the establishment of Work4 Labs in San Francisco, alongside an office in Paris.

The firm's core business revolves around providing a suite of tools that enable companies to post job openings on social media platforms, create branded career pages, and run targeted advertising campaigns to reach specific candidate profiles. Its flagship product, "Work for Us," allows businesses to build a comprehensive careers section directly on their Facebook page, which can be integrated with their existing Applicant Tracking Systems (ATS). This platform is designed to engage both active and passive job seekers where they are most active online. Clients range from small and medium-sized businesses to large enterprises, including notable names like Hard Rock Café, Intel, L'Oreal, and PepsiCo.

Revenue is generated through a subscription-based model, with pricing structured on a per-user basis, offering different tiers of features. The company's technology facilitates the distribution of job postings across multiple social channels like Facebook and Twitter, and includes features for filtering candidates by criteria such as experience and education. Over the years, Work4 has secured significant investment to fuel its growth, including an $11 million Series A round in 2012 and a $7 million Series B round in 2014, bringing its total funding to $18 million from investors like Matrix Partners and Serena Capital.

Keywords: social recruiting, recruitment technology, talent acquisition, Facebook recruiting, mobile recruiting, employer branding, applicant tracking system, HR technology, recruitment marketing, candidate sourcing