Woodly

The company's core business revolves around its flagship product, Woodly®, a carbon-neutral and recyclable material derived primarily from cellulose from sustainably managed forests. Woodly operates on an asset-light business model, focusing on the patented recipe and marketing of the material rather than in-house manufacturing. Revenue is generated by selling Woodly® in granulate (or pellet) form to plastic industry partners and converters. These partners then use their existing production machinery—such as blown film, cast film, and injection molding lines—to create the final products without needing significant new capital investment. This approach allows for scalability and facilitates adoption by large brands looking to meet sustainability goals.

Woodly® is positioned as a versatile replacement for plastics in a multitude of applications. The material is transparent and shares many characteristics with traditional plastics. It is offered in different grades, including the 100 series for flexible films and thermoformed packaging, and the 200 series for injection-molded products. This makes it suitable for packaging for food, textiles, and electronics, as well as for creating reusable items like drinking glasses and various containers. The company collaborates directly with global consumer goods brands to integrate its material into their supply chains. Early commercial adoptions include packaging for baked goods, herbs, and flowers, and partnerships have been announced with companies like K-Group, HKScan, and VR Group (Finland's railway company).