Wonderwall

About Wonderwall

Knowmerce Inc. operates as an "Entertech" (Entertainment + Technology) firm from its headquarters in Seoul, South Korea, strategically leveraging artist intellectual property (IP) across multiple business verticals. The company, founded in 2019, is led by CEO Young Joon Kim and co-founder/COO Sunwoo Kim. Knowmerce has built an integrated ecosystem designed to maximize the value of artist IP, creating synergies between its various platforms and services.

The company's business model revolves around a suite of services that connect artists with their fanbase. Its flagship service, Wonderwall, which launched in December 2019, began as an online educational platform offering video courses from top-tier artists in fields like music, film, and photography. This has since expanded into a comprehensive artist IP platform that includes the 'fromm' suite of services. The 'fromm' platform features 'fromm message', a subscription-based chat application that allows fans to receive personalized messages and content from their favorite artists, simulating a one-on-one interaction. Complementing this is the 'fromm store', an e-commerce channel where the company designs, produces, and sells exclusive artist merchandise, albums, and VIP packages for events.

Knowmerce generates revenue through multiple streams: subscriptions for the fromm messaging service, sales of artist-related goods on its e-commerce store, and fees for its online educational content and live performance services. The company also engages in brand partnership collaborations, creating custom classes and merchandise that promote a brand's image through association with artists. Having successfully raised significant capital through Series A, B, and C funding rounds, with notable investors including Korea Development Bank and Dunamu, Knowmerce has demonstrated substantial growth. The firm was noted to be preparing for a KOSDAQ listing scheduled for November 2024.