Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Wonderbly

Explore full profile

A full stack publishing company that creates personalized books for children. | Previously known as Lost My Name

London, United KingdomFounded 2012eCommerce & Marketplaces
Valuation $25–50M Last recorded · 2017
Revenue $50–100M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Wonderbly and the history behind them.

About Wonderbly

Wonderbly is a pioneering startup that specializes in creating personalized children's books. Operating at the intersection of storytelling, engineering, digital, and print, Wonderbly crafts bespoke, beautifully illustrated books tailored to each child. The company primarily serves parents and gift-givers looking for unique, meaningful gifts for children. Wonderbly operates in the global personal publishing market, leveraging a direct-to-consumer business model. Revenue is generated through the sale of personalized books via their online platform, with additional income from special offers and affiliate programs. The company is backed by leading venture capital firms, underscoring its growth potential and market appeal.

Source: Dealroom company data

At a glance

Founded
2012
Headquarters
London, United Kingdom
Sector
eCommerce & Marketplaces
Power Law
Colt$25–100M revenue

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

  • Forward Partners
  • Matt Wheeler
  • Tom Hulme
  • Paul Fisher

Series A6 investors entered at this stage

Series B and later1 investor entered at this stage

  • Graphite Capital
Team profiled 38 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
11 countries with
team presence
🇬🇧 United Kingdom80%
🇪🇸 Spain4.4%
🇺🇸 United States4.4%
🇫🇷 France3.3%
🇲🇽 Mexico1.1%
Top 5 of 11 shown
Web traffic by country
850K monthly visits
across markets
🇺🇸 United States30.2%
🇬🇧 United Kingdom16.6%
🇨🇦 Canada6.6%
🇦🇺 Australia5.6%
🇳🇿 New Zealand5%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Wonderbly on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Wonderbly on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.