Product Reports Resources Pricing Login Book a demo

Wonderbly

eCommerce & Marketplaces · London, United Kingdom · Founded 2012

A full stack publishing company that creates personalized books for children. | Previously known as Lost My Name MoreLess

Wonderbly is a pioneering startup that specializes in creating personalized children's books. Operating at the intersection of storytelling, engineering, digital, and print, Wonderbly crafts bespoke, beautifully illustrated books tailored to each child. The company primarily serves parents and gift-givers looking for unique, meaningful gifts for children. Wonderbly operates in the global personal publishing market, leveraging a direct-to-consumer business model. Revenue is generated through the sale of personalized books via their online platform, with additional income from special offers and affiliate programs. The company is backed by leading venture capital firms, underscoring its growth potential and market appeal.

Keywords: personalized books, children's literature, bespoke storytelling, digital innovation, direct-to-consumer, global market, venture-backed, unique gifts, online platform, award-winning.

Valuation $0–100M
Revenue $50–100M
Headcount 100–500
Total funding $10–50M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Wonderbly and the history behind them.

Talent graph

Wonderbly's talent

Book a demo to see the people
Team profiled 38 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 9 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

11 investors on Wonderbly's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Forward Partners
Matt Wheeler
Tom Hulme
Paul Fisher
Series A 6 investors entered at this stage
Series B+ 1 investor entered at this stage
Graphite Capital

Global footprint

Where Wonderbly has talent and traffic

Workforce by country
11 countries with
team presence
🇬🇧 United Kingdom80%
🇪🇸 Spain4.4%
🇺🇸 United States4.4%
🇫🇷 France3.3%
🇲🇽 Mexico1.1%
Top 5 of 11 shown
Web traffic by country
850K monthly visits
across markets
🇺🇸 United States30.2%
🇬🇧 United Kingdom16.6%
🇨🇦 Canada6.6%
🇦🇺 Australia5.6%
🇳🇿 New Zealand5%
Top 5 markets shown

Market sentiment

What the market is saying about Wonderbly

An AI-synthesized read of the highest-engagement posts about Wonderbly on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Wonderbly on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.