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Woflow

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Woflow is structuring the world's unstructured data

San Francisco, United StatesFounded 2017Food
Valuation $25–50M Last recorded · 2022
Headcount 500–1k Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Woflow and the history behind them.

About Woflow

Woflow is a cutting-edge startup that specializes in automating merchant data onboarding and management. The company operates in the data infrastructure market, providing solutions that streamline the process of digitizing and updating merchant catalogs. Woflow primarily serves industry-leading platforms and marketplaces that require efficient and accurate data handling to manage their merchant operations.

The core of Woflow's business model revolves around its advanced automation engine, which leverages machine learning (ML) models and a distributed workforce to break down and complete tasks asynchronously. This ensures high-quality data processing through an automated consensus system, where multiple instances of tasks are completed to maintain accuracy and reliability.

Woflow offers its services through an API (Application Programming Interface), allowing developers to seamlessly integrate its functionalities into their existing applications. This integration enables clients to automate catalog digitization during the onboarding process, update merchant data in real-time, and manage job requests efficiently. By providing robust API and SDK (Software Development Kit) functionalities, Woflow ensures that its platform can be customized and integrated into various tech stacks, making it a versatile solution for developers.

The company generates revenue by offering its data automation services to platforms and marketplaces that need to manage large volumes of merchant data. Clients benefit from reduced manual labor, faster onboarding processes, and real-time data updates, which ultimately lead to improved operational efficiency and customer satisfaction.

In summary, Woflow is a data infrastructure startup that automates merchant data onboarding and management for platforms and marketplaces. It uses advanced automation and machine learning to ensure high-quality data processing, offering seamless integration through its API and SDK. The company makes money by providing these services to clients who need efficient and accurate data handling.

Source: Dealroom company data

At a glance

Founded
2017
Headquarters
San Francisco, United States
Sector
Food

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

  • Garuda Ventures
  • Craft Ventures
  • David Sacks
  • Base10 Partners
  • Flex Capital

Series A1 investor entered at this stage

  • Construct Capital
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
27 countries with
team presence
🇵🇭 Philippines55%
🇺🇸 United States11.9%
🇻🇪 Venezuela8.8%
🇪🇬 Egypt3.2%
🇲🇽 Mexico3.2%
Top 5 of 27 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Woflow on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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