Wochit

About Wochit

Wochit, founded in 2012 by Dror Ginzberg and Ran Oz, operates a cloud-based platform for video creation aimed at enterprises, marketers, and news organizations. The company, with headquarters in New York and offices in London and Tel Aviv, emerged to address the costly and time-consuming nature of producing timely video content. Dror Ginzberg, a seasoned entrepreneur with a background in software development and R&D, previously co-founded PicApp, an image syndication platform. His co-founder, Ran Oz, served as the CTO of BigBand Networks before joining Wochit.

The company's business model is centered on providing a comprehensive solution that simplifies and scales video production. It operates on a subscription and custom-pricing basis, offering different tiers and plans tailored to client needs, including a freemium model to attract users who can later upgrade for premium features. Clients include major media companies like USA Today, Gannett, and Time Inc., as well as brands and non-profits that use the platform for marketing, social media, and internal communications.

Wochit's platform is an enterprise-grade, AI-powered solution that streamlines the entire video creation lifecycle. A key feature is its extensive media library, providing access to over 200 million licensed images, video clips, and music tracks from partners like Getty Images, AP, and Reuters. The platform includes a user-friendly, drag-and-drop editor, customizable templates, and brand kit integration to ensure content remains consistent with a company's visual identity. It supports multi-language video creation, automated transcription, and direct publishing to social media platforms and content management systems. The product suite includes 'Studio' for agile video creation, 'Frame' for a white-label integrated video editor, and 'WAVE' for automated, data-driven mass video generation.

Since its inception, Wochit has secured $28.8 million in funding over four rounds. Its first funding round was in May 2013, and the latest was a Series C round in January 2017. The company has attracted a mix of institutional investors, including Redpoint Ventures, Greycroft, and Cedar Fund, as well as strategic investors like ProSiebenSat.1 Media, Singapore Press Holdings, and PA Media Group.