Woba

Woba, formerly known as BeerOrCoffee, operates as a comprehensive platform for flexible office solutions, positioning itself as a key player in the Latin American corporate real estate market. The company was established in Belo Horizonte, Brazil, in 2015 by siblings Roberta and Pedro Vasconcellos, along with Eric Santos. The founders come from an entrepreneurial family, which instilled in them a business-oriented mindset from an early age. Roberta Vasconcellos, the current CEO, has over a decade of experience in marketing and sales within the technology sector, having worked at notable Brazilian startups like Sambatech before co-founding Woba. Her brother and co-founder, Pedro Vasconcellos, pursued civil engineering before venturing into the startup world. Their journey began with earlier ventures, including a social network called TYSDO, which, while popular, lacked a scalable business model. These prior experiences were pivotal in identifying the market opportunity for a flexible workspace network.

The firm's business model is centered on a subscription-based service that grants companies access to a vast network of workspaces. This network encompasses over 2,000 partner locations in more than 370 cities, primarily across Latin America. Woba serves a diverse corporate clientele, including prominent companies like Itaú, iFood, XP, and Bosch, by offering an alternative to traditional, rigid office leases. Revenue is generated through these corporate subscriptions, which allow clients to utilize various office solutions—from private offices and meeting rooms to on-demand hot desks—through a single, centralized platform. This model provides significant cost savings, flexibility, and operational efficiency for its clients, who can scale their office infrastructure up or down as needed without long-term commitments or penalties. The platform simplifies workspace management by consolidating all related expenses, such as rent, utilities, and internet, into a single monthly invoice.

Woba's core service is its technology-enabled platform that allows users to search, book, and manage office spaces online. The platform offers a range of products tailored to different corporate needs, including the "Office Pass" for access to private offices and hot desks. Key features include the ability to book everything from individual rooms for calls to large conference spaces, all equipped with the necessary infrastructure for business operations. A significant selling point is the contractual flexibility and capillarity of its network, which enables companies to expand their physical footprint rapidly and efficiently. The company has secured substantial financial backing to fuel its growth, having raised a total of $23.5 million over three funding rounds. Notable investors include Kaszek, Valor Capital Group, and Bewater.

Keywords: flexible office solutions, corporate real estate, subscription-based workspace, coworking network, Latin America, office as a service, hybrid work model, workspace management platform, Roberta Vasconcellos, Pedro Vasconcellos, shared office space, enterprise clients, real estate technology, office leasing alternative, workspace on-demand, centralized office management, asset-light real estate, flexible contracts, agile workspace, future of work, South America startup, Belo Horizonte tech