Reach

About Reach

Reach operates as a Merchant of Record (MoR), providing a comprehensive solution for global e-commerce and SaaS businesses aiming to expand their international operations. The company was founded in 2016 by Sam Ranieri, who currently serves as CEO. Ranieri drew upon over two decades of experience in fintech, foreign exchange, and international treasury management to establish the company. His background includes leading the corporate division of foreign exchange provider Calforex, which he helped set up in 2002. The company's goal was to simplify cross-border commerce for businesses of all sizes, enabling them to compete on a global scale similar to major industry players.

The core of Reach's business is its MoR model, which assumes the financial and legal responsibilities of cross-border transactions on behalf of its clients. This service allows online merchants and marketplaces to sell internationally without establishing local entities, thereby managing complexities related to payments, tax compliance, and fraud protection. The platform is designed to integrate with clients' existing systems, such as Shopify, Salesforce Commerce Cloud, and Magneto, through APIs and no-code solutions, avoiding the need for extensive technical work. By handling local transaction processing, international regulatory compliance, fraud risk mitigation, and chargeback management, Reach enables businesses to focus on their core activities of product development and marketing.

Reach's platform facilitates localized customer experiences by dynamically transacting in over 120 local currencies across more than 40 markets. This is achieved through a network of local acquiring banks and banking partners, which helps to increase payment authorization rates and reduce cross-border fees. Key features include real-time currency exchange rates, management of global tax obligations (including registration, calculation, and remittance), and advanced fraud prevention. The business model targets mid-market and enterprise e-commerce retailers and SaaS companies. A significant milestone was achieved in March 2022, when the company secured a $30 million investment in a round led by Vistara Growth, with participation from Bluesky Equities, Tribune Capital, and Rising Tide, to scale its development teams and expand into new geographies. In February 2025, American private equity firm Primus Capital acquired a majority stake in Reach, a move intended to clear debt and fuel further expansion.