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Pronto

Home Living · New Delhi, India · Founded 2024

Pronto is a provider of on-demand house help services, operating primarily in the Indian domestic labor market. Founded in 2024 by Anjali Sardana, the company offers a platform where users can book immediate, scheduled, or recurring services such as cleaning, laundry, and chopping vegetables. Pronto aims to organize the informal domestic labor sector by providing verified and trained professionals to customers. The company's business model focuses on providing income stability for its workers, referred to as "Pronto Professionals," by offering guaranteed hours instead of a commission-based system. This approach is designed to increase worker retention and ensure better service quality for customers. Clients can book services through the company's app, which promises service within as little as 10 minutes, 24/7. The platform serves consumers in Gurgaon, with plans to expand by opening new operational hubs. Pronto has secured funding from investors including Bain Capital Ventures. In May 2025, the company announced a $2 million funding round to support its expansion across Gurgaon, hire more professionals, and add corporate employees. A subsequent Series A funding round in August 2025 raised an additional $11 million. Keywords: on-demand services, domestic help, home services, cleaning services, Indian market, gig economy, household services, app-based booking, domestic labor, laundry service, home cleaning, verified professionals, recurring services, service booking platform, income stability, Gurgaon