Wings & Arrow

About Wings & Arrow

Wings & Arrow LLC operates as a brand house for premium canned beverages, including beer, hard seltzer, and spirits-based cocktails. Founded in 2021 by Josh Landan, the company is strategically positioned within the alcoholic beverage market. Landan, a serial entrepreneur in the beverage sector, previously founded Saint Archer Brewing Company, which he sold to Molson Coors in 2015. His experience also includes launching Villager Goods, a food and soft drink line, and Scout Distribution, a Southern California beer distributor. This background informs Wings & Arrow's business model, which focuses on creating distinct, authentic brands for different beverage categories rather than extending existing product lines.

The company was formed to consolidate the operations of Ashland Hard Seltzer (launched in 2020) and Villager Spirits (relaunched in 2021) under a single entity to streamline capital raising and staffing. Wings & Arrow's portfolio includes Ashland Hard Seltzer, Villager Spirits, Mucho Aloha Hard Lemonade, Voyage Hard Iced Tea, and its own Wings & Arrow beer brand. The business generates revenue through the sale of these beverages, distributing across the western United States. In 2022, the company secured $10 million in funding to support production and packaging costs for its expanding lineup. The operational strategy relies on contract brewing partnerships in Oregon and California to manage production for its various brands.

A significant milestone occurred in 2023 when Wings & Arrow merged with Oregon-based Ninkasi Brewing to form Great Frontier Holdings. Landan assumed the role of CEO for the new entity, which now stands as one of the largest independent alcohol producers in the Western U.S. This merger created a diversified portfolio of six brands under one corporate structure. In 2024, through its Wings & Arrow subsidiary, Great Frontier Holdings took over the day-to-day management of the Modern Times Beer brand, further expanding its operational footprint in the craft beverage industry.