WineView

About WineView

WineView provides an all-in-one software solution for managing wine programs and subscription clubs, primarily for restaurants, wineries, and retailers. Founded in July 2021 by Gary Campbell, the company was inspired by Campbell's experience at a California vineyard where he saw the potential to digitize and improve upon traditional wine lists. The initial idea evolved from an augmented reality consumer app to a comprehensive management platform for businesses struggling with disconnected systems for their wine clubs. Campbell, who serves as CEO, was joined by co-founder Angela Caine as COO and Aamir Latif as CTO. The company was originally based in Birmingham, Alabama, and later Atlanta, Georgia, before relocating to Richmond, Virginia, in early 2026 to be closer to a more prevalent wine culture. The company's core product is a software platform that integrates directly with point-of-sale (POS) systems, most notably as a preferred partner of Toast, but also with Clover and Square. This integration allows for seamless management of wine club memberships, automating the application of member-specific discounts and perks directly at the point of sale, whether on a terminal or handheld device. The system syncs inventory in real-time between the POS and the club management software, eliminating manual updates. WineView's platform is designed to handle various club models, including recurring subscriptions and seasonal releases, with flexible billing and fulfillment options. Key features include member management, automated notifications, pickup and shipping coordination, and detailed analytics on revenue, churn, and member lifetime value. Beyond wine, the platform is capable of managing subscription clubs for beer, spirits, coffee, cheese, and other specialty products. As of early 2026, the company had raised a total of about $1.8 million and was on track to reach $1.5 million in annual recurring revenue with around 30,000 individual wine club members using the platform.