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Windmill

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AI-powered performance review and people management platform.

New York City, United StatesFounded 2023Other B2B Software
Valuation $0–100M Latest valuation · 2026
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About Windmill

Windmill is a New York-based technology startup that provides an AI-native performance management platform. Founded in 2023 by CEO Max Shaw, Brian Distelburger, and Mark Tanner, the company aims to help organizations better understand and manage their employees by making performance tracking more objective and frequent. Shaw's journey to co-founding Windmill began during his time at Yext, where he managed a growing product team and realized the challenge of balancing effective management with product development. This experience led to the idea of using AI to scale personalized management. Distelburger is also a co-founder of Yext, and Tanner previously served as VP of Strategy at Saturn.

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The company launched its performance review product in November 2025 and has since grown to serve over 100 customers, including names like Kalshi, Rho, and Merge. In April 2026, Windmill announced it had raised $12 million in a seed funding round led by Inspired Capital, with participation from Primary Venture Partners, Founder Collective, and Oceans Ventures. The funds are intended to support the expansion of its operations and development efforts.

Windmill's core offering is a platform that automates and streamlines the performance review process. Its AI agent, named Windy, integrates with over 30 workplace tools such as Slack, GitHub, Jira, Asana, and Google Workspace to continuously gather context from daily work activities. This "context graph" synthethizes data from 1:1 conversations, project work, and feedback throughout the year to create performance review drafts automatically. Employees interact with Windy through conversational prompts in Slack to build their self-reviews, while managers receive structured drafts that incorporate notes, peer feedback, and work activity. The platform also features "Smart 1:1s," which auto-generate meeting agendas based on recent activities to shift the focus from status updates to coaching. Windmill reports that its system can reduce the time spent on performance reviews by over 80% and has achieved 93% employee satisfaction.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2023
Headquarters
New York City, United States
Employees
29
Open positions
None listed
Dealroom signal
86.0/100
Industry
Enterprise Software
Sector
Other B2B Software, Workforce Management, Generative AI, genAI Applications
Business model
SaaS
Client focus
b2b

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Funding history

1 recorded event

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEEDEquity / VC Apr 2026 $12M $48M Founder Collective · Oceans Ventures · Inspired Capital · Primary Venture Partners
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Growth signals

Windmill website traffic

Latest recorded traffic for Windmill is 19K monthly website visits, up 72.7% over the last three months.

Latest monthly visits19K 3-month web change+72.7%
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Similar companies

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Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Team profiled 4 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

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Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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