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Windmill
AI-powered performance review and people management platform.
About Windmill
Windmill is a New York-based technology startup that provides an AI-native performance management platform. Founded in 2023 by CEO Max Shaw, Brian Distelburger, and Mark Tanner, the company aims to help organizations better understand and manage their employees by making performance tracking more objective and frequent. Shaw's journey to co-founding Windmill began during his time at Yext, where he managed a growing product team and realized the challenge of balancing effective management with product development. This experience led to the idea of using AI to scale personalized management. Distelburger is also a co-founder of Yext, and Tanner previously served as VP of Strategy at Saturn.
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The company launched its performance review product in November 2025 and has since grown to serve over 100 customers, including names like Kalshi, Rho, and Merge. In April 2026, Windmill announced it had raised $12 million in a seed funding round led by Inspired Capital, with participation from Primary Venture Partners, Founder Collective, and Oceans Ventures. The funds are intended to support the expansion of its operations and development efforts.
Windmill's core offering is a platform that automates and streamlines the performance review process. Its AI agent, named Windy, integrates with over 30 workplace tools such as Slack, GitHub, Jira, Asana, and Google Workspace to continuously gather context from daily work activities. This "context graph" synthethizes data from 1:1 conversations, project work, and feedback throughout the year to create performance review drafts automatically. Employees interact with Windy through conversational prompts in Slack to build their self-reviews, while managers receive structured drafts that incorporate notes, peer feedback, and work activity. The platform also features "Smart 1:1s," which auto-generate meeting agendas based on recent activities to shift the focus from status updates to coaching. Windmill reports that its system can reduce the time spent on performance reviews by over 80% and has achieved 93% employee satisfaction.
At a glance
- Status
- Operational
- Founded
- 2023
- Headquarters
- New York City, United States
- Employees
- 29
- Open positions
- None listed
- Dealroom signal
- 86.0/100
- Industry
- Enterprise Software
- Sector
- Other B2B Software, Workforce Management, Generative AI, genAI Applications
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Windmill.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Apr 2026 | $12M | $48M | Founder Collective · Oceans Ventures · Inspired Capital · Primary Venture Partners | ↗ |
Growth signals
Latest recorded traffic for Windmill is 19K monthly website visits, up 72.7% over the last three months.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Inspired CapitalFounder Collective
Oceans Ventures
Primary Venture Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Windmill on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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