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Willow

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Centralised data management solution for buildings and infrastructure

Sydney, AustraliaFounded 2017Other B2B Software
Valuation $100–500M Latest valuation · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Willow and the history behind them.

About Willow

Willow Inc., accessible via willowinc.com, is a pioneering company in the field of digital twins for the built environment. A digital twin is a digital representation of a physical asset, enhanced with real-time data to monitor and improve its performance. Willow's mission is to enable individuals and organizations to interact with the built world in innovative ways, enhancing the management, performance, and experience of physical assets.

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Willow primarily serves clients in real estate and infrastructure sectors, including high-profile partners like Multiplex and thyssenkrupp Elevator. The company operates in the global market, with a significant presence in Australia, as evidenced by its headquarters in Sydney. Willow's business model revolves around creating and managing digital twins for buildings and infrastructure, providing a centralized platform where all spatial, static, and live data is accessible and actionable.

The company generates revenue through a combination of software licensing, data management services, and strategic partnerships. For instance, Willow collaborates with Microsoft on product design, development, and co-marketing efforts, leveraging Microsoft's technology to enhance its digital twin solutions.

Willow's platform allows clients to capture, validate, and act on data across various stages of a project or asset lifecycle. This capability is crucial for improving efficiency, reducing costs, and enhancing the overall performance of real estate and infrastructure assets. By offering a "single source of truth," Willow ensures that all relevant data is centralized, making it easier for clients to visualize and manage their assets effectively.

In summary, Willow Inc. is at the forefront of digital twin technology, transforming how real estate and infrastructure assets are managed and optimized.

Source: Dealroom company data

At a glance

Founded
2017
Headquarters
Sydney, Australia
Sector
Other B2B Software
Power Law
Colt$25–100M revenue

Latest news

Press, funding announcements and product moves mentioning Willow.

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Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • Perennial Value Management
  • In-Q-Tel
  • VGI Partners
Team profiled 23 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
8 countries with
team presence
🇵🇭 Philippines33.6%
🇦🇺 Australia28%
🇺🇸 United States28%
🇨🇦 Canada6.4%
🇦🇪 United Arab Emirates1.6%
Top 5 of 8 shown
Web traffic by country
8.5K monthly visits
across markets
🇺🇸 United States41.2%
🇨🇦 Canada18.8%
🇦🇺 Australia16.5%
🇮🇳 India12.9%
🇭🇺 Hungary3.5%
Top 5 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Willow on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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