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Wildflower Health

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Improving women's health through innovative care delivery and payment models

San Francisco, United StatesFounded 2012Health Tech & Medtech

Valuation $100–500M Latest valuation · 2022

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Wildflower Health

Wildflower Health, founded in 2012 by Leah Sparks and Kathy Bellevin, operates as a women's health technology and services company focused on transforming care delivery through value-based models. The company's genesis stems from CEO Leah Sparks' personal experience navigating the healthcare system during her first pregnancy. Frustrated by the fragmented, paper-based processes, she identified a significant gap and opportunity to leverage mobile technology to improve outcomes for women and families. Sparks' extensive background in healthcare, including roles at McKesson Corporation and a personalized medicine startup, provided the foundational expertise for this venture.

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The company's core business revolves around a health engagement platform that primarily serves health plans (payers) and healthcare providers, such as hospital systems and OB-GYN practices. Wildflower Health's business model is enterprise-focused, generating revenue by providing its technology and services to these organizations rather than through consumer-facing advertising. This model is designed to improve clinical and financial metrics for their clients by better engaging patients. The firm has raised a total of $58.7M in funding over six rounds to fuel its growth and platform development.

Wildflower Health's platform offers a suite of modular software and services. This includes a mobile application for patients that provides personalized health journeys, remote monitoring, and educational content. For payers and providers, the company has developed what it describes as the industry's first comprehensive bundle for value-based maternity care. This bundle facilitates the shift from fee-for-service to a value-based care model, which aligns payments with health outcomes. The platform integrates with clinical workflows, aids in identifying high-risk pregnancies, and manages data for payments, reconciliations, and outcomes measurement. A key service is Wildflower Care Connect, a national network of over 1,000 ancillary providers, including lactation consultants (IBCLCs) and doulas, making these services more accessible and affordable.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2012
Headquarters: San Francisco, United States
Employees: 71
Open positions: 1
Dealroom signal: 75.5/100
Industry: Health, Wellness Beauty
Sub-industry: Health Platform
Sector: Health Tech & Medtech, Risk Management, Patient Engagement, Femtech, Sustainable Development Goals, Tech for Patients, Hard Tech
Client focus: b2c
Investment activity: 1 company, latest Jul 2026
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Wildflower Health.

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
LATE VC✓Equity / VC	Mar 2022	$26M	$104M	Health Enterprise Partners · TT Capital Partners · Hatteras Venture Partners · TT Capital Partners	↗
SERIES C✓Equity / VC	Mar 2018	$8M	$32M	Hatteras Venture Partners · Echo Health Ventures · Health Enterprise Partners	↗

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Growth signals

Wildflower Health website traffic

Latest recorded traffic for Wildflower Health is 8.5K monthly website visits, up 54.5% over the last three months. Wildflower Health's team grew 1.4% over the past year.

Latest monthly visits8.5K 3-month web change+54.5% 1-year team growth+1.4%

Monthly website visitsApr 2016–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Product Manager, Consumer Health & GrowthUnited States, San Francisco · Other · Jul 11, 2026

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