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COMPANY PROFILE

Wildfire Systems

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The only white-label loyalty, rewards, and cashback platform that creates more value for your customers, with features that help them at each critical stage of the online shopping journey

Solana Beach, United StatesFounded 2017Fintech
Valuation $50–100M Last recorded · 2024
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Wildfire Systems and the history behind them.

About Wildfire Systems

Wildfire Corp operates in the fintech sector, offering a bank-grade shopping rewards platform designed to enhance customer loyalty and improve unit economics such as customer lifetime value (LTV). The company serves clients in regulated industries, including banking, by providing customizable cashback offers and branded shopping rewards that can be embedded into customer journeys. Wildfire's platform also supports features like one-click checkout and 'Pay with Points,' ensuring a seamless shopping experience. The business model revolves around affiliate marketing, where Wildfire earns revenue through partnerships with merchants and advertisers who benefit from increased exposure and customer engagement. The platform is compliant with critical information security programs like SOC 2 and PCI DSS, and it can integrate with third-party security tools, ensuring robust data protection. Wildfire differentiates itself with a robust affiliate merchant network, driving more value for customers and setting itself apart from competitors. The company aims to redefine loyalty and rewards in a market where customer retention is increasingly challenging.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2017
Headquarters
Solana Beach, United States
Employees
75
Open positions
None listed
Dealroom signal
68.8/100
Industry
Fintech, Marketing
Sub-industry
Payments, Ecommerce Solutions
Sector
Fintech
Business model
SaaS
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES B✓Equity / VC Oct 2024 $16M $64M Samsung Next · Moonshots Capital · Gaingels · Intuit Ventures ↗
EARLY VC✓Equity / VC Oct 2022 $0 — Undisclosed ↗
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023 —
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Growth signals

Wildfire Systems website traffic

Latest recorded traffic for Wildfire Systems is 16K monthly website visits, up 45.5% over the last three months. Wildfire Systems's team grew 0% over the past year.

Latest monthly visits16K 3-month web change+45.5% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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SaveStrikeSaveStrike is a mobile shopping app that offers - Storing, Saving and Shopping. The modern Solution of shopping in the individual budget. If you are looking for a joyful, safe and organized way to shop, SaveStrike will be your perfect match! Berlin, Germany Operational
ForpayThe new platform to manage recurring payments and PAT and PAC subscriptions in the simplest and most transparent way possible for the Clients Santiago, Chile Operational
PausePaySell ​​more and grow your business by giving your B2B customers the ability to buy now, pay later without a credit card. Powered by Allianz Trade Milan, Italy Operational
DeunaAn online portal that helps businesses to have their own digital channels and be part of a user network with 1-click checkout Palo Alto, United States Operational
RyftThe payment platform allowing marketplaces and digital platforms to scale within Web 3.0 London, United Kingdom Operational
Opale NetA internet software engineering company Montreal, Canada Operational
Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

19 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Moonshots Capital

Series A14 investors entered at this stage

Other known investors4 additional known investors

  • Craig Cummings.
  • Gabe Greenbaum
  • Jim Andelman
  • Kelly Perdew
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Wildfire Systems on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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